With his latest photographic project Culture Club (2014 – 2019), South African photographer Krisjan Rossouw abandons perceptions meant to differentiate, creating a play on Pop Art with paint and traditional ritual clay's in a seemingly endless colour spectrum, forsaking imagined or imposed notions of who we are based on how we are told we are seen.
Typical of Rossouw’s oeuvre, the collaborative relationship with those he shoots remains pivotal.
A continuing dialogue between the viewer and the viewed. Within ‘culture club’ subjects are lit in alternative hues, elevating them to an unnaturally saturated level. Seemingly playful in it's creation of a club of fictionalized 'cultures', multiple questions arise: The perceived verusus the truer relationship between skin colour and cultural identity. If no two of us where the same 'colour', what possible societies would that yield ?
Rossouw’s hyperbole presents a critique not only on the ideal of the ‘rainbow nation’ (the term used to describe post-apartheid South Africa) but also the greater concern of the bourgeoning global culture of systemic division and the senselessness of assumed superficial constructs weaponized and enlisted in the drive to divide.